Program Agenda

Wednesday, November 11
Welcome Reception

Hosted by FSA and SportsBusiness Journal/Daily

Wednesday, November 11
8-10 pm
9th Floor Promenade
The Marriott Marquis

Thursday, November 12

7:30
Exhibits and Registration Open

Continental Breakfast hosted by

8:30

Welcome and Opening Remarks

Richard Weiss, Publisher, SportsBusiness Journal/Daily

Rick Wolf, Chairman, Fantasy Sports Association; and

Director, Business Development, Sports Digital, NBC Sports & Olympics

8:45

One-On-One Interview: Dick Ebersol

A legend in the sports and entertainment business, Dick Ebersol, Chairman, NBC Universal Sports & Olympics, has produced virtually every major sporting event around the world.  The past few years saw him oversee exceptional productions of the 2008 Beijing Olympics, Super Bowl XLIII, stunning Wimbledon finals, the highest rated U.S. Open golf championship and the first two NHL Winter Classics. He also received multiple honors, including the 2008 Lifetime Achievement Award from the National Academy of Television Arts & Sciences and Executive of the Year honors from SportsBusiness Journal/Daily. In this one-on-one interview, Ebersol will reflect on his career, share his thoughts on the sports industry and provide his views on the changing dynamics of sports media.
 

9:15

Power Players Panel

In this roundtable session, Mike Aresco, Executive Vice President, Programming, CBS Sports; Sean Bratches, Executive Vice President, Sales and Marketing, ESPN; Richard Greenfield, Managing Director, Media Analyst & Co-head, Pali Research & Cable Systems Equities; Jeff Shell, Programming Group President, Comcast; and Carl Vogel, Partner, SCP Worldwide, will assess the sports media scene. They will discuss issues ranging from how broadcast and cable networks are adapting in the ever-changing marketplace to emerging applications for mobile and online distribution to the impact of social media platforms.

Networking and Refreshment Break hosted by

10:45

Case Study: The New York Yankees and In-Market Streaming

This summer, in a landmark deal among YES Network, Cablevision and MLBAM, the New York Yankees became the first MLB team to have its games streamed live online within its home market. In this presentation, you will hear from Bob Bowman, President and CEO, MLB Advanced Media and Tracy Dolgin, President and CEO, YES Network, who will go into detail about how the deal was orchestrated and how the different parties involved arrived at a plan to make it work for consumers, Major League Baseball, YES, Cablevision and other distributors and advertisers.

No longer simply a small-scale, add-on to sports property media plans, online video is now garnering mass audiences and delivering brand-name content in near-HD resolution. You will hear Perry Cooper, Senior Vice President, Digital Media and NHL Direct, NHL; Joe Inzerillo, Senior Vice President, Multi Media and Distribution, MLB Advanced Media; John Kosner, Senior Vice President and General Manager, Digital Media, ESPN; Bryan Perez, Senior Vice President and General Manager, NBA Digital; and Bobby Tulsiani, Senior Analyst, Forrester Research, discuss next steps in propagating online video, building a large-scale business model against it and improving user experience. Also to be explored will be emerging efforts to embed and overlay additional content into online video, such as personalized fantasy data and social media feeds.

Luncheon

Featured Luncheon Interview: Kirk Herbstreit, College Football Analyst, ESPN and Brent Musburger, Commentator, ESPN & ABC Sports.

1:45

Examining the International Sports Media Landscape

Television rights overseas have seen significant changes recently, with ESPN’s launch of its own channel in Britain, the return of Formula 1 to BBC Sports and Setanta’s bankruptcy. What does the current sports media landscape look like overseas? And what kind of media opportunities are there for networks and leagues? This session will address those questions and also examine trends in programming, as well as broadband and mobile distribution. Panelists will include David Sternberg, Executive Vice President and COO, Emerging Networks, Fox Cable Networks; Timo Lumme, Managing Director, IOC Television & Marketing Services, International Olympic Committee; Russell Wolff, Executive Vice President and Managing Director, ESPN and others.

2:45

Sports Revenue 2.0: How are New Media Companies Successfully Leveraging the Fan to Drive Revenue?

The growth of non-traditional sports media continues unimpeded. Whether it is fantasy sports, sports bloggers or introducing sports content onto new platforms, usage numbers are skyrocketing. But where will revenue in these areas come from? In other industries advertising, sponsorship and direct monetization strategies like subscriptions and virtual goods have worked. Will the same hold true for sports? You will hear from guest moderator Jeff Price, Sports Industry Consultant; Jim Bankoff, Chairman and CEO, SB Nation; Dan Jansen, CEO, Virtual Greats; Jeff Ma, Co-founder and Vice President, Research, Citizen Sports; Shannon Terry, Founder, Rivals.com; and Pete Vlastelica, Co-founder and CEO, Yardbarker.

Networking and Refreshment Break

4:15

Ad Sales: What Will the Market Bear?

With the most crippling economic climate since the Great Depression as a backdrop, top network ad sales executives and media buyers including John Bogusz, Executive Vice President, Sports Sales, CBS; Mark Ford, President, Sports Illustrated Group; Tom McGovern, Executive VP, OMG Entertainment & Sports and Managing Director, Optimum Sports; and Larry Novenstern, Executive Vice President, Managing Director, National Broadcast, Optimedia, will examine the state of the sports market. You will hear the latest on ad sales around Super Bowl XLIV and the Vancouver Winter Olympics from both a buyer seller perspective. Overall, the executives will discuss what advertising categories are still being bought and which ones aren’t coming back.

Cocktail Reception hosted by

Friday, November 13

7:30
Exhibits Open
Continental Breakfast hosted by

8:30

One-On-One Interview: Kevin Compton

As a partner at Kleiner Perkins Caufield & Byers, one of Silicon Valley’s most successful high-tech venture capital firms, Kevin Compton has invested in many high-profile businesses including Google, Amazon.com and Juniper Networks, to name a few. Compton is also the co-owner of the National Hockey League San Jose Sharks, the American Hockey League Worcester Sharks and Silicon Valley Sports & Entertainment. In this one-on one interview, he will discuss new technologies that are shaping the communications industry and also offer fresh perspectives on the business of sports.

9:00

Fantasy Sports: Where Do We Go from Here?

During this session, Bryan Bennett, GM, Fantasy, Watercooler; David Geller, Director, Fantasy Sports, Yahoo!; Ryan Houston, Senior Vice President, Marketing and Business Development, Fanball.com; Kelly Perdew, President and CEO, RotoHog; and Clay Walker, Executive Vice President and General Manager, Fantasy Sports Ventures, will look at fantasy sports past and present and where the industry will find growth from a monetization and metrics standpoint. They will explore new games, new sports, internationalization, impact of social media and new platforms, mobile and much more!

10:00

Networking and Refreshment Break

10:15

Case Study: An Inside Look at the Vancouver Games@NBCOlympics.com on MSN

During the 2008 Beijing Olympics, the NBC Olympics and Microsoft team set viewership records with more than 600 million minutes of video watched during the games. During this presentation, you will hear from Perkins Miller, Senior Vice President, Digital Media and General Manager, Universal Sports, NBC Universal Sports & Olympics and Jason Suess, Senior Technical Evangelist, Microsoft, as they provide a sneak peak of what’s in store for the upcoming Winter Games in Vancouver. They will discuss the technical, user interface and programming considerations that factor into an undertaking of this magnitude and how they will apply the lessons learned from Beijing to their coverage of Vancouver.

10:45

Technology in Sports in Five Years

Advances in telecommunications and computer hardware and software -- and advances in tech R&D as a whole — are now delivering seismic changes to all facets of the sports industry, from TV programming to online content distribution. Hank Adams, CEO, Sportvision; Steve Byrd, Executive Vice President, STATS; and Chris Wagner, Executive Vice President, Business Development, NeuLion, will explore important new technological arrivals to the scene, such as real-time player motion tracking, high quality live mobile video, 3DHD and multi-screen game viewing offerings, as well as new advancements in development.

11:45
Sessions Conclude

For PROGRAM information, including ATTENDANCE, please contact Laura Case at 704-973-1446.

For information on SPONSORSHIP opportunities, please contact Julie Tuttle at 212-500-0711.