Wednesday, December 5

8:00
Exhibits Open
Registration
Continental Breakfast

9:00
Welcome and Opening Remarks

9:15
The State of Intercollegiate Athletics: A Culture in Flux
The challenges facing top decision-makers on campus are more daunting than ever -- unprecedented academic guidelines, eligibility issues, recruiting and paying top coaches, minority hiring, shrinking athletics budgets, facility development and the future of sports media. In this session, you will hear from some of the leaders in higher education, including James Barker, Clemson University; Myles Brand, NCAA; Richard Lapchick, University of Central Florida; Nathan Tublitz, University of Oregon and COIA; and Kevin White, University of Notre Dame, as each will discuss and debate these pressing issues and offer their vision for the future.

10:15
Networking and Refreshment Break hosted by

10:45
Academic Reform: What Happens Now and How Will It Impact the Athletic End-Product
Last year, the most comprehensive and broad-reaching reform of the rules governing the academic eligibility of student athletes were put in place. On this panel, you will hear from Percy Bates, University of Michigan and 1A FAR; Mike Brey, University of Notre Dame; Phil Hughes, Kansas State University and N4A; Kevin Lennon, NCAA; Sidney McPhee, Middle Tennessee State University; and Deborah Yow, University of Maryland, all who are faced with monitoring this bold new initiative. Everything will be on the table from issues of fairness to enforceability to feasibility of the plan.

11:45
Facilities Presentation
The University of Texas: Darrell K. Royal -- Texas Memorial Stadium Master Plan
The University of Texas is living up to the old adage that "everything's bigger in Texas." With dramatic alterations to the biggest stadium in the state, Royal-Texas Memorial Stadium is progressing toward 750,000 square feet and will become one of the largest facilities in the country with suites, clubs and seating amenities. Mike Holleman, Heery International, and Chris Plonsky, University of Texas, will present the 10-phase stadium renovation plan that began in the mid 1990s, and discuss the challenges faced creating a plan in which all stakeholders had consensus, followed by the task of implementing these enhancements, and the impact on collegiate athletics business models.

12:30
Luncheon hosted by

2:00
One-on-One Interview
John Calipari, Head Coach, Men's Basketball, University of Memphis
To most, John Calipari is best known for his success on the basketball court, and bringing both the UMass and University of Memphis programs back to national prominence. However, he is just as proud of his success in graduating his student-athletes, as well as his efforts to expand exposure to NCAA basketball on a global scale. In this one-on-one interview, Coach Cal will discuss issues ranging from the challenges of being a mentor, friend and disciplinarian in today's coaching environment to Memphis' unprecedented new partnership and exchange program with the Chinese Basketball Association.

2:30
Athletic Directors: The Changing Face of Competition
Faced with more competition for student athletes, asked to raise standards on the playing field and in the classroom and required to manage ever tighter budgets, the typical AD today must be a combination of business executive, coach, diplomat and enforcer. It's a tough, but rewarding environment. Joan Cronan, University of Tennessee; Jeff Hathaway, University of Connecticut; R.C. Johnson, University of Memphis; Tom Jurich, University of Louisville; and Doug Woolard, University of South Florida will discuss the issues of the day and reveal how they deal successfully with both the opportunities and the pressure from all sides.

3:30
Networking and Refreshment Break hosted by

4:00
Sports Media Perspective: Today's Positioning of Intercollegiate Athletics
Sports media analysts, commentators and hosts, including former athletes and coaches will speak about the current presentation and portrayal of college sports. You will hear from Gary Danielson, CBS Sports; Pete Gillen, CSTV, and Jesse Palmer, ESPN as they discuss how the media covers and reports college sports in today's marketplace, and for some what has changed since their days on the field or the court.

5:00
Networking Reception

Thursday, December 6

8:00
Exhibits Open and Continental Breakfast

9:00
The Future of College Sports on Television: The Cost/Benefit of Having More Options
The most widely-discussed stories in sports media during the past 12 months have focused on college sports, including the launch of the Big Ten Network. Conferences across the country are weighing their options of going it alone or establishing a partnership, while sports networks and operators realize they can't sit idly on the sidelines. On this panel you will hear from some of the top deal-makers in collegiate sports, including Mike Aresco, CBS Sports; Jim Delany, Big Ten Conference; Chuck Gerber, ESPN Networks and ABC Sports; Tim Pernetti, CSTV; and Craig Thompson, Mountain West Conference, who will discuss what you (and millions of others) will be watching in the years ahead.

10:00
Networking and Refreshment Break

10:15
Opening Up Viable Revenue Streams: Enhancing Programs With Alternative Media Platforms; Innovative Technologies and Inventive Concepts
Now more than ever before, universities have access to new media platforms, innovative technologies, and inventive concepts that, in addition to enabling a greater connection to fans, are opening up viable revenue streams. You will hear from Charlette Blubaugh, University of Kansas; Derek Eiler, Collegiate Licensing Company; Todd Politz, LSU Sports Properties; Herb Vincent, Louisiana State University, as they discuss the creative ways they are enhancing traditional media, ticketing and licensing programs to generate new revenue streams.

11:15
The Sponsors' Perspective: Finding the Sweet Spots in College Sports Marketing
College sports has all the attributes that brand marketers covet -- an extremely passionate and loyal fan base, strong demographics and a target audience with disposable income. Many brands have tapped into this affinity and have made college sports a key part of their marketing strategy. But with increasing sponsorship fulfillment costs, splintering broadcast options and a host of new media consumption patterns, the collegiate marketplace is now more difficult to navigate than ever before. Chris Hornberger, General Motors; Al Johnson, Aflac; Tim McGhee, AT&T Mobility; and Allyson Young, Coca-Cola North America will discuss the opportunities in college sports and what marketers need to do to stay on top of the constantly-shifting landscape.

12:15
Conference Concludes

If you have any questions or suggestions, please contact program director Donna Johnson at 704-973-1421 or dojohnson@sportsbusinessjournal.com.