10:00
Networking and Refreshment Break

10:30
The Changing Landscape of Online Video Distribution
Broadband video is a top priority for media outlets, leagues and teams. This session will explore the developments in online video distribution; including rights management, syndicated content, professionally-generated and user-generated content and evolving video formats. You will hear from Andrew Bangs, YouTube; Lenny Daniels, Turner Sports; Brian Grey, Fox Sports Interactive; Paul Johnson, PGA Tour; John Kosner, ESPN; Luke McDonough, Studio411; and Stacey Seltzer, Joost.

11:30
Understanding the Value of Your Digital Rights
Are you a buyer or a seller of digital rights? If you're thinking about selling, do you know what your digital rights are worth? And what metrics were used to place a valuation on them? Are there sensible syndication strategies? Or are you better off holding onto those rights? And for the buyers, how do you manage the cost of sports content? As rights fees continue to rise, is digital sports content becoming cost prohibitive? This session will include perspectives from Matthew Pace, Duval & Stachenfeld; Jimmy Pitaro, Yahoo Sports; Keith Ritteran, NHL Interactive CyeberEnterprises; and Brian Rolapp, NFL.

12:30
Luncheon

1:45
ONE-ON-ONE INTERVIEW: Sean McManus
CBS News & Sports President Sean McManus is the second person in history to simultaneously preside over a network's News and Sports divisions. The first was industry pioneer Roone Arledge. McManus will discuss his first two years in the dual role, as well as his forecast for the future of sports media during this exclusive One-on-One interview.

2:30
Media & Technology Track
The Impact of the Blogosphere
As blogging continues to grow in popularity, the issue of journalistic standards is repeatedly raised by major media outlets. Should leagues and teams credential these citizen reporters? What can established organizations do to combat blogs that focus not only on the on-field action, but also on the often seedier off-field issues? And how can your organization capitalize on the blogosphere? During this session, you will hear from Henry Abbott, ESPN.com's TrueHoop; Chris Botta, New York Islanders; Chris LaPlaca, ESPN; Will Leitch, Deadspin.com; and Rich Libero, NHL.

Fantasy Sports Track
Fantasy Sports: Behind the Numbers
There continues to be varying numbers on how big the fantasy sports market is. This session will examine the lastest Fantasy Sports Association research and methodologies used, and go beyond fantasy sports examining the online space as a whole and different engagement metrics that are being used. You will hear from Clay Walker, Fantasy Sports Ventures; and Jason Lee, Nielsen Online.

3:30
Networking and Refreshment Break

3:45
Media & Technology Track
The Development of Online Networking Communities
Creating an interactive environment in which online users have the ability not only to read the "expert analysis" of a media outlet's writers, but also to post their thoughts on the issues of the day is essential to developing a base that returns again and again. During this session, you will hear how Bryan Biniak, Jacked; Ken Fuchs, FanNation & Golf.com; Jesse Hertzberg, BigSoccer.com; Dave Morgan, Yahoo Sports; Neal Scarbrough, AOL Sports; Patrick Stiegman, ESPN.com; and Shannon Terry, Rivals.com, are working to capitalize on the wisdom of the masses.

Fantasy Sports Track
Growth of Fantasy Sports Outside of Football and Baseball
Football and baseball have long dominated the discussion of fantasy sports participation; and there is no mistaking that they are still the leading sports in the space. But other sports have started to develop active fantasy bases and the industry is starting to take notice. Jim Corelis, STATS; Jeff Gerttula, SportingNews.com; Steve Grimes, NBA; Patrick Herde, CBSSports.com; Mike Kerns, Pro Trade; Raphael Poplock, ESPN; and Larry Tobin, FoxSports.com, will discuss growth in other areas.

5:00
ONE-ON-ONE INTERVIEW: Blake Krikorian
Sling Media has come a long way in the five years since Co-Founder & CEO Blake Krikorian and his brother Jason began researching ways to watch their beloved Giants while traveling outside the Bay Area. During this One-on-One interview, Krikorian will discuss the second generation of the award-winning Slingbox, innovation in convergence technologies and serving today's digital media consumer.

5:30
Cocktail Reception

Wednesday, November 14, 2007

7:30
Exhibits Open
Continental Breakfast

8:45
The Programming and Distribution of Conference- and League-Owned Networks
Professional sports leagues and major college conferences continue to launch their own television networks. And two issues they all face are how to schedule compelling programming and how to achieve widespread distribution. You will hear the perspectives of Mark Silverman, Big Ten Network; Bob Thompson, Fox National Cable Sports Networks; Bob Wilson, Cox Communications; and Melinda Witmer, Time Warner Cable.

9:45
EA SPORTS Demo: Looking Beyond Gaming
New EA SPORTS President Peter Moore will provide a look into his vision for evolving the EA SPORTS brand from a videogame company into a global sports brand, with technology, innovation and authenticity driving new business opportunities and new growth into this rapidly changing business.

10:25
Networking and Refreshment Break

10:45
What Distributors Want: Getting Creative with VOD, HD and Broadband
Distributors hold the keys to unlock potential audiences for programmers. And each distributor has its own ideas on how to use a programmer's content. Does HD drive viewership? What about a robust VOD offering? These questions and more will be answered by Steve Bellamy, The Ski Channel; Russ Chandler, Comcast SportsNet; Rob Jacobson, iN Demand; Tim Pernetti; CSTV; Eric Sahl, Dish Network; and Carlos Silva, World Championship Sports Network.

11:45
The Accurate Measurement of Online Audiences
New technologies are diminishing the importance of the page view, but a blended measurement tool that could accurately measure online audiences has yet to be developed. This session will search for ways to blend panel-based and server-based data in an effort to move towards an industry standard. During this session, you will hear from Jon Gibs, Nielsen Online; Jack Flanagan, comScore Media Metrix; Jason Palmer, WebTrends; Jeff Price, SI Digital; and former head of Yahoo! Sports, David Katz.

12:30
Ramifications of the CDM Lawsuit on Fantasy Sports
The issue of an athlete's right of publicity as it relates to his name and statistics has yet to be resolved. Leagues would like to charge a licensing fee to companies that wish to offer fantasy products, but select game providers are not buying it. In a case that continues to be closely watched, you will hear poignant arguments from both sides of the case. Steve Byrd, STATS; Rudy Telscher, Harness, Dickey & Pierce; Rick Wolf, NBC Universal; and others will offer their views.