Lovemarks Author Kevin Roberts to Kick-Off 2008 Relay Worldwide Sports Sponsorship Symposium

This year's opening keynote speaker will be Kevin Roberts, CEO Worldwide of Saatchi & Saatchi and author of the best-selling books Peak Performance: Business Lessons from the World's Top Sports Organisations, Lovemarks: The Future Beyond Brands and The Lovemarks Effect: Winning in the Consumer Revolution.

Roberts has said the real challenge to winning in today's marketplace is how to attract and involve people, not just shout at them. To win Loyalty Beyond Reason and the status of a Lovemark, people have to love you and what you do.

In his address, Roberts will share his insights into how marketers can meet this challenge head-on. As a passionate fan he knows the world of sport first-hand. He will show how brands become Lovemarks through authentic emotional connections, compelling experiences and inspiration.

The Sports Sponsorship Symposium is the "must attend" event in New York this fall for cutting-edge content and outstanding industry networking with senior brand-side marketers and notable industry executives.

So mark your caledars and REGISTER TODAY.

Take advantage of our $200 early-registration offer!