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Kevin Roberts, CEO worldwide of Saatchi& Saatchi tells us what he thinks is the secret in the new world of sponsorships.

 

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Bea Perez, senior vice president, integrated marketing, NA, talks about Coca-Cola's success in the sports-beverage industry.

 

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Michael Neuman, president of Amplify Sports & Entertainment, says changing economic times means wearing a marketing hat in order to understand how consumers think.

He also says enhancing your product may be needed in these slower economic times. Otherwise, consumers with less money won't be willing to spend toward your product.

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Kevin Plank, Under Armour CEO, talks about his philosophy for making deals. He says the company looks for the deals that are right for Under Armour rather than being in competition with other companies.

 

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Kevin Plank, CEO of Under Armour, talks about the company's growth strategy. He isn't surprised with this growing footwear line, and he opens up to Editor in Chief Abraham Madkour about the business he founded.

 

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Keith Wachtel, senior vice president, corporate sales & marketing for the National Hockey League, opens up about the new hockey season.

He also tells us about entitlement opportunities for upcoming events.

 

In the final presentation of the 2008 Sports Sponsorship Symposium, Under Armour CEO Kevin Plank talked about the development of his company and explained its early and quick success with this statement: “We were smart enough to be naïve enough not to know what we could not accomplish.”    Read More  >

Jim Courier put on his fictional “commissioner of tennis” hat to speak of changes he’d like to see in the sport, then moved on to talk about players to watch and to divulge an intimate detail about John McEnroe, during a one-on-one interview on the final day of the Sports Sponsorship Symposium.

“One thing tennis has long missed is an offseason,” Courier said. “I want a nine-month season. I want the circuit over by the first of October. I want the fans to get a chance to breathe and start missing tennis again. I want the players to get a chance to decompress, so their careers would be longer.”    Read More  >

Smaller is good.

Such was the mantra in the final panel of the Sports Sponsorship Symposium, "The Buy: What's the Best Spend in Sports." While the NFL, NBA, NASCAR and Major League Baseball all provide massive reach and deep fan affinity, both buy- and sell-side executives on the panel reserved particular affection for the next tier of properties, such as college football and basketball, the NHL and Minor League Baseball. Soccer, similarly, received strong support as the one sport most poised for major growth in the next five years.    Read More  >

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John Brody, senior vice president, corporate sales & marketing for MLB, talks about selling in the slow economy. He also discusses Major League Baseball's success. He says it all comes down to the fans.