The business of sports sponsorship is complex and fraught with obstacles. No one has all the answers, and the open-minded marketer is always looking for new ideas and approaches. That’s what we hope to advance at our sixth annual Sports Sponsorship Symposium, taking place on September 16-17 in New York City.

We are very excited about this year’s program, which features a kickoff keynote from legendary brand guru Kevin Roberts, as well as a one-on-one discussion with one of the most talked about young executives in sports, Under Armour’s Kevin Plank.  Take a look at the agenda and see the diverse set of brand-side marketers and top property executives we have taking part in the program. You’ll see why this has become the must-attend event in the fall. You won’t want to miss this.

In conjunction with our event title sponsor Relay Worldwide, we are rolling out this community and networking site around the event. Our goal is to establish some talking points, debate and discussion prior to the conference and to develop an area where our editorial staff, event speakers and others interested in driving new ideas in sports sponsorship can come together and offer thoughts, comments and questions.

You’ll see that we have already asked a few questions of both Roberts and Plank. We also caught up with Relay’s Wally Hayward.  In addition, we link to Kevin Roberts’ personal blog, KR Connect. Check it out, it’s a good read.

Bookmark this site and share your perspective and ideas.  We want them!