DAY ONE
Wednesday, April 1, 2009
7:30 a.m.
Registration
Exhibits Open
Continental Breakfast hosted by
8:40 a.m.
Welcome & Opening Remarks:
Richard Weiss, Publisher, SportsBusiness Journal
8:45 a.m.
Rapid-Fire Roundtable: Thought Leaders Examine the Headlines of the Day and an Industry in Flux
In sports, everyday brings a range of new headlines. But how often do you have the opportunity to hear first-hand opinions from those who are making the headlines? This is the opportunity to hear a cross-section of senior industry executives and personalities – who have left all talking points behind – weigh in on the top news items of the day including the topic that is on everyone’s mind: the economy and its impact on sports business. You will hear from Gary Bettman, Commissioner, NHL; Brian France, Chairman & CEO, NASCAR; Tim Leiweke, President & CEO, AEG; Alonzo Mourning, Founder, Alonzo Mourning Charities; Kevin Plank, CEO & Founder, Under Armour; and George Pyne, President, IMG Sports and Entertainment.
9:45 a.m.
Keynote Address
Joe Gibbs, Owner, Joe Gibbs Racing
10:15 a.m.
Networking Break Hosted by
11:00 a.m. Social Media: The Impact on Sports and Sports Marketing
Connecting with consumers continues to be an overriding objective in sports business and brands, teams, properties, apparel manufacturers, and agencies are finding social media vital to reaching specific market segments. This session will examine some of the industry’s more innovative social media initiatives, and will also look at social media success stories outside of sports. Here are just some of the executives you will be hearing from: Jim Bankoff, Chairman & CEO, SB Nation; Scott Goodson, Founder & CEO, StrawberryFrog; David Katz, Founder, SportsFanLive.com; Mike Levy, Chairman & CEO, OPEN Sports; Jeff Ma, Co-Founder & VP, Research, Citizen Sports and Dave Panos, CEO & Co-Founder, Pluck.
12:00 p.m.
Networking Break & Luncheon Hosted by
1:45 p.m.
Featured Presentation
EA Sports: The Reinvention of a Brand
EA Sports has long been at the intersection of sports and entertainment and is one of the most recognizable brands in sports. But it is a brand that has gone through an evolution. This session will examine how it has been reinvigorated through messaging, brand marketing via global partnerships, technology innovations and the launch of new product categories. The presentation, from Peter Moore, President, EA Sports, will feature strategies and tactics that all business leaders can apply to their brands.
2:30 p.m.
Consumer Insights Roundtable: Perspectives from Brand-Side Sports Marketers, Agencies and Market Researchers
How is the sports industry really faring in reaching consumers? Are the sponsorships and advertising campaigns being deployed enough? Or does the industry as a whole need to reconfigure its mindset to better understand how the fan, consumers, sports and brands all work together? A cross-section of marketing executives will answer these questions, and also examine emerging sports and other entertainment vehicles that are providing cost-effective marketing platforms. Session panelists will include: Michael Fanuele, Managing Director, Strategy; Euro RSCG; Rich Luker, Chief Strategy Officer, TBA Worldwide; Michael Lynch, Head of Global Sponsorship Management, Visa; Beatriz Perez, Senior Vice President, Integrated Marketing, N.A., Coca-Cola; and Tim Schoen, VP, Global Sports & Entertainment Marketing, Anheuser-Busch.
3:30 p.m.
Networking Break
4:00 p.m.
The Globalization of Sports: How the World Watches Sports and the Big Events
The globalization of sports is not a new concept, but never before has it had more relevance and momentum. This session will examine how some of the top global properties and their partners have gained a foothold in international markets and in countries half way around the world. Panelists will include, Peter Foss, President, Olympic Sponsorship & Corporate Sales, GE; Don Garber, Commissioner, MLS; Joe Steranka, CEO, The PGA of America; MLS; Heidi Ueberroth, President, Global Marketing Partnerships & International Business Operations, NBA; Andrew Wildblood, Senior Vice President IMG; Senior Corporate Director, IMG India.
5:00 p.m.
Tennis as a Global Sport: Stakeholders Across the World of Tennis Speak Out
Perhaps no sport epitomizes the confluence of fashion, entertainment and competition more than professional tennis. But what impact is it having in growing the sport on a national and international level? This session will feature the views of top tennis executives, and brands involved in tennis, who will weigh in on the popularity of the sport and the challenges ahead in attracting a new generation of fans. You will hear from: Aldo Liguori, Corporate VP & Head of Global Communications & PR, Sony Ericsson; Patrick McEnroe; Larry Scott, Chairman & CEO, Sony Ericsson WTA Tour; Fernando Soler, Senior Vice President, Managing Director, IMG Tennis Worldwide; Ken Solomon, Chairman & CEO, Tennis Channel; Mark Young, CEO, Americas, ATP; among others.
6:00 p.m.
Networking Reception
DAY TWO
Thursday, April 2, 2009
7:00 a.m.
Continental Breakfast
Exhibits Open
8:00 a.m.
30th Annual Sports Emmy Awards Nominations Press Conference
8:40 a.m.
Opening Remarks:
Richard Weiss, Publisher, SportsBusiness Journal
8:45 a.m.
Sports Media Roundtable: Examining Rights Fees, Changing Market Dynamics and the Impact of Property-Owned Media
The sports media landscape is changing before our very eyes. In addition to examining the future of rights fees and shifting market dynamics, this session will examine the impact that the property-owned nets are having on the overall sports market, the value to corporate sponsors and the effect on league/broadcast-partner relationships. The session will also feature media-buyer perspectives. These are among the executives you will hear from: David Berson, Executive VP, Program Planning & Strategy, ESPN; Steve Buerger, President & Chief Strategy Officer, Starcom Worldwide; Ross Greenburg, President, HBO Sports; David Levy, President, Turner Sports; and Jon Litner, President, Comcast Sports Group.
9:45 a.m.
Featured Presentation
Building Good Brands in Bad Times
Crispin Porter + Bogusky is well known for being the creative force behind Burger King's Subservient Chicken, the anti-smoking Truth campaign and a host of award-winning accomplishments. But what they are best known for is innovation and culturally aware creativity that drives consumers to take action. They are also known for helping marketers build their brands through a variety of mediums. This featured presentation from Chuck Porter, Co-Chairman, Crispin Porter + Bogusky, will examine ideas and campaigns that can help strengthen brands during bad times.
10:30 a.m.
Networking Break hosted by
11:00 a.m.
The Diversification of Sports Ownership Portfolios: The Impact on the Industry
More and more team owners are focused on diversifying their portfolio through investments in other sports and complementary business endeavors. How have they impacted the sports they've entered? Has their entry helped or hurt sports? And what are the innovative ideas they’ve brought in that are moving the industry forward? This session will feature: Wyc Grousbeck, Managing Partner, Governor & CEO, Boston Celtics; Jeremy Jacobs, Owner, Boston Bruins; Chairman & CEO, Delaware North Cos.; Chairman, NHL Board of Governors; Ted Leonsis, Chairman & Majority Owner, Washington Capitals, Washington Mystics and Lincoln Holdings; and Jamie McCourt, Vice Chairman & President, Los Angeles Dodgers and other franchise owners.
12:00 p.m.
Luncheon
1:00 p.m.
Luncheon Concludes - Attendees head to Mandarin Oriental Beach
1:30 p.m.
Beach Volleyball Pro-Am Hosted by 
