The 2009 agenda is currently under development, and in the weeks ahead, the Congress website will feature numerous speaker, session and program activity announcements. To take advantage of the EARLY REGISTRATION offer, please click Register Online.
Below is the agenda from the 2008 Congress.
World Congress of Sports
DAY ONE
Wednesday, March 12, 2008
7:30 a.m.
Registration
Exhibits Open
Continental Breakfast
8:45 a.m.
Welcome & Opening Remarks:
Richard Weiss,
Publisher, SportsBusiness Journal
9:00 a.m.
Rapid-Fire Roundtable: Industry Leaders Discuss and Debate the Headlines of the Day
In sports, every day brings a range of new headlines. But how often do you have the opportunity to hear impromptu comments from those who are making the headlines? This is the opportunity to hear a cross section of senior industry executives and personalities — who have left all talking points behind — weigh in on the top news items of the day. Roundtable participants will include Don Garber, Commissioner, MLS; George Gillett Jr., Owner, Gillett Evernham Motorsports; Liverpool FC; and Montreal Canadiens; Beatriz Perez, Senior VP, Integrated Marketing, Coca-Cola; Tony Ponturo, VP, Global Media & Sports Marketing, Anheuser-Busch; and Mark Steinberg, Senior Corporate VP & Global Managing Director, IMG Golf.
10:15 a.m.
Networking Break
11:00 a.m.
One-on-One Interview
Chase Carey,
President & CEO, DIRECTV
11:45 a.m.
Networking Break & Lunch
1:30 p.m.
Keynote Address
Peter Ueberroth, Chairman of the Board, United States Olympic Committee
2:15 p.m.
Marketing Leaders Speak Out: The Evolving Role of Sports in the Marketing Portfolio
At a time when marketing accountability is a mandate, and driving shareholder value is a companywide directive, the pressure to rationalize sports marketing investments has never been greater. This session will examine issues ranging from rising rights fees and activation costs to the liabilities associated with linking brands with athletes and properties to assessing the return on sports marketing investments. Uli Becker, Head of Global Marketing, Reebok; Wendy Clark, Senior VP, Advertising, AT&T; Jorge Consuegra, VP, International Marketing, Yahoo!; Hope Frank, CMO, Olevia HDTV; Michael Johnson, VP, Advertising and Branding, The Hartford; and Becky Saeger, Executive VP & CMO, Charles Schwab, are among the senior marketing officers who will share their views.
3:30 p.m.
Networking Break
4:00 p.m.
Scenario Planning Roundtable: When a Crisis Hits
When a crisis or scandal hits in sports — whether it involves an athlete, a team or an entire league or governing body — all stakeholders are impacted. This first-of-a-kind session for World Congress will take a hypothetical and very relevant “crisis” and examine it — and find solutions to properly addressing it — via spontaneous answers and positions from a diverse group of industry executives, including Leonard Armato, Commissioner, AVP; Ray Bednar, Senior VP and Sports Sponsorship Executive, Bank of America; Bill Daly, Deputy Commissioner, NHL; Ari Fleischer, President, Ari Fleischer Communications; George Foster, Wattis Professor of Management, Stanford University; Randy Freer, President, Fox Regional Cable Sports Networks; Randy Harvey, Sports Editor, Los Angeles Times; Joe Leccese, Partner, Co-Chair, Sports Group, Proskauer Rose; George Pyne, President, IMG Sports & Entertainment; Joe Steranka, CEO, The PGA of America; and Steve Tihanyi, Regional Marketing Director, General Motors.
5:30 p.m.
Networking Reception
World Congress of Sports
DAY TWO
Thursday, March 13, 2008
7:00 a.m.
Breakfast
8:00 a.m.
29th Annual Sports Emmy Awards
Nominations Press Conference
8:40 a.m.
Opening Remarks:
Richard Weiss,
Publisher, SportsBusiness Journal
8:45 a.m.
Sports Media 2013: Charting the Landscape Over the Next Five Years
Consider how sports media has changed: Twenty years ago it was almost unimaginable that fans would be watching sports programming on their mobile phones. Ten years ago, broadband video was a novelty, and now it’s ubiquitous. The digital space is moving in directions that are difficult to predict and so is the distribution of sports programming. Rights fees are becoming more complex. And, in short, the sports media landscape is being reshaped before our eyes. Forget what it will look like in 20 years … this session will examine forecasts and trend predictions over the next five. You will hear from Ed Goren, President, Fox Sports; Ross Greenburg, President, HBO Sports; Adam Silver, Deputy Commissioner, NBA; John Skipper, Executive VP, Content, ESPN and David Levy, President, Turner Sports among others.
10:00 a.m.
Networking Break
10:30 a.m.
One-on-One Interview
Tom Werner,
Chairman, Boston Red Sox
11:15 a.m.
That’s Entertainment: Insights From Beyond the Sports Realm on What Consumers Really Want
Whether it’s music, feature films, TV programming, video games or Broadway, the success of any entertainment production comes down to connecting with people. Rather than focus on sports, this session will examine how leading executives from across the entertainment spectrum are developing talent, content, programming and the marketing strategies to connect with consumers. The session will also examine the promotional strategies that cut through the haze of marketing clutter. Olivier Gers, Senior VP, Global Head Digital Media, IMG; Mark Lazarus; Peter Moore, President, EA SPORTS, Electronic Arts; Jeffrey Pollack, Commissioner, World Series of Poker, and VP, Sports & Entertainment, Harrah’s Entertainment; and Max Siegel, President, Global Operations, Dale Earnhardt Inc., are among those you will hear from.
12:00 p.m.
One-on-One Interview
Steve Tisch,
Chairman and Executive VP, New York Giants
12:30 p.m.
Lunch
One-on-One Interview
Joe Roth,
Founder, Revolution Studios
2:00 p.m.
Program Concludes |
